PRIOR Year SHBC PANEL Topics

Panel: Genomics and Personalized Medicine in Biotech and Medical Devices
10:30 - 11:30 AM, MPR

Individuals are seeking more personalized care. Advancements in genetic sequencing, companion diagnostics, and biomarker identification, as well as an increased understanding of disease heterogeneity, have pushed personalized medicine and genomics to the forefront. Personalized medicine and genomics tout many potential benefits, such as providing patients targeted, effective care and reducing unnecessary healthcare costs and adverse drug interactions. As such, biotechnology, pharmaceutical, and medical device companies are investing in the development of personalized therapies. With the industry poised for rapid growth, this panel explores the outlook and future potential for personalized medicine and targeted therapies.

Panel: Patient Activation through Digital Consumer Health
2:00 - 3:00 PM, MPR

Individuals are also consumers of healthcare. As consumers, we are taking greater control over our own health by relying on technology and partnering with our providers to make decisions about our healthcare. From behavioral modification apps to health tracking devices and telemedicine, integrated digital health technologies are activating patients and engaging the consumer. To that end, companies in mobile tech, electronics, and high tech are seeking to redefine how the connected consumer engages with and manages his or her own health. This consumer health panel brings together leaders in the industry to explore the future prospects and challenges of increasing consumer engagement.

Panel: Providers, Payers and Policy Makers Digitizing Population Health Management
3:15 - 4:15 PM, MPR

As more and more individual genomic and consumer data goes digital, healthcare stakeholders now have access to promising new threads of knowledge. On one hand, innovative researchers are using digital health technologies to reimagine how to better manage public health. On the other hand, the application of technology to healthcare administration has been slow and painful. With the ACA mandating (encouraging) the widespread use of EHRs and data management, and with analytics techniques rapidly advancing, true population health management is just around the corner. This panel brings together experts from both academia and industry to discuss the challenges and opportunities around digitizing population health management.